Google will pay online publishers for high quality contents

Google has announced on Thursday its plans to pay partnered media publishers for content and offer some users access to free pay-walled news sites.

The details of the plan are still unknown but in a blog post, Google said they would launch “a licensing program to pay publishers for high-quality content for a new news experience” due to launch later this year.

The program will start later this year with publishers in a number of countries acrossthe globe.

Alongside other companies, governments and civic society organizations, we’re committed to playing our part to support news businesses. Today’s undertaking exemplifies that, and we look forward to what we can all achieve together,” the company said in its post.

According to Google’s Vice-President of product management, Brad Bender, Google will also offer to pay for free access for users to read pay-walled articles on a publisher’s site,” the statement said, without offering any further details.

But the company already signed a partnership with France an Australia;

“We are always keen to explore innovative ways to attract readers to our high-quality content,” says Stephan Ottlitz, managing director of Germany’s SPIEGEL Group, one of the publishing partners said.

“This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products.

This is only the most recent move of Google to support the news media as the Google news initiative had provided funding to more than 5300 local publications globally via a journalism emergency fund relief coma and ad-serving fee waiver on Google ad manager, among others.

The announcement is in response to pressure from governments and media groups around the world. Google has been accused of not paying news organizations for content and has faced legal battles in France and Australia.

In April, France’s competition regulator said the tech giant must start paying media groups for displaying their content, ordering it to begin negotiations after refusing for months to comply with Europe’s new digital copyright law.

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